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Nearly 66% of global consumers are willing to pay more for sustainable goods, according to one Nielsen poll. However, for businesses in Iowa who make eco-friendly changes, it could not only mean an increase in sales, but other benefits as well, such as being more environmentally responsible, lower overhead costs, and more — making going green a major key to success. From implementing new eco-friendly policies to current green Iowan businesses to look up to, here’s what you need to know.

The benefits of going green 

Implementing green standards into different aspects of your business is important for a myriad of reasons. For example, doing so can be environmentally responsible by creating less waste and contributing to a healthier planet. Where business matters are concerned, green standards can also cut costs immensely as green alternatives (like solar power, or using recycled materials) are oftentimes much cheaper in the long run. Green businesses also tend to be more appealing to potential consumers as well — thus driving an increase in sales.

As the benefits of being eco-friendly have become more prevalent to the general population — along with the detrimental effects of climate change, people are much more aware as to what they’re purchasing. For such reasons, consumers are avidly reading product labels (to see things like if they are made from recycled materials, or are free from animal testing). However, utilizing green methods in other aspects of your business, such as when cleaning and disinfecting during the pandemic to limit and prevent the spread of germs, can also be factored into your eco-friendly efforts. It can also influence consumers’ opinions of your business. For example, ensuring that your business uses effective, eco-friendly cleaning products can be a great way in ensuring that the job gets done in a responsible way.

Notable Iowan examples

When it comes to Iowan businesses that are leading the way in making a change for the better of the environment, there are a few worth mentioning. For instance, one store located in downtown Des Moines by the name of The Collective is a supply store that sells sustainable items such as toothpaste and shampoo, allowing consumers to purchase everyday necessities without plastic packaging.

The company Iowa-Des Moines Supply Inc. is also committed to reducing their environmental impact on the planet, and does so by setting goals like maintaining a recycling program and reducing energy consumption. And, when it comes to the future and encouraging more green businesses in Iowa, the property site Anderson 400 is making a change for the better. In 2019, Anderson 400 was officially recognized as Iowa’s second green certified site, some of which allows for the development of businesses that adhere to sustainability standards.

Making a change 

Making a change and converting your business into a green and environmentally responsible establishment sounds like a challenging endeavor, though it doesn’t have to be. Implementing changes slowly — such as making a plan to reduce energy consumption by switching to solar energy, sustainably sourcing materials for product manufacturing, or reducing waste wherever possible in the manufacturing process — or even in the office itself can all make a major impact.

In fact, even implementing the smallest tactics in the workplace is a step in the right direction, such as using recycling bins, or reducing plastic waste at meetings. However, it’s also equally as important to educate your employees and provide information to your consumers when planning to make a change. Through meetings, educational promotions, and more, you can effectively ensure that everyone is on the same page when it comes to enforcing new tactics, as well as what it means for both business and the environment.

There are a number of benefits when it comes to your business going green. For example, doing so can help your business in gaining an environmentally responsible image, increasing sales, and cutting costs, as well as making your business more appealing to consumers.