Congratulations to Newsmax, who registered its first ratings win against Fox News on Monday night.
“Greg Kelly Reports” averaged 229,000 viewers in the 25- to 54-year-old demographic. “The Story with Martha MacCallum” averaged 203,000. “Greg Kelly Reports” is the network’s 10 p.m. program.
Alternative conservative media outlets have received more attention the past month due to coverage of the Presidential Election.
According to Nielsen, for the week of June 29-July 3, Newsmax averaged of just 21,000 viewers. Only about 2,000 of those were in the 25- to 54-year-old demographic.
President Donald J. Trump has plugged Newsmax routinely since the election.
“Fox News daytime is not watchable. In a class with CNN & MSDNC,” Trump tweeted on Dec. 6. “Check out OANN, Newsmax and others that are picking up the slack. Even a boring football game, kneeling and all, is better!”
On Nov. 28, he tweeted:
“Fox News daytime is virtually unwatchable, especially during the weekends. Watch OANN, Newsmax or almost anything else. You won’t have to suffer through endless interviews with Democrats, and even worse!”
It isn’t necessarily new, President Trump heaped praise on Newsmax prior to the election as well.
Newsmax has a ways to go if it is going to compete with the giant that is Fox News, but this is a significant step, albeit a baby step, for the upstart network.
