On Tuesday, American Principles Project PAC (APP PAC) completed its $18 million battleground state campaign. The campaign targeted millions of persuadable voters with ads exposing the cultural extremism of Kamala Harris and Senate Democrat candidates.
In particular, the campaign drew attention to Democrat policies which threaten women’s sports, allow males into female private spaces, encourage children to undergo dangerous and irreversible sex-change procedures, and undermine our nation’s military.
Some key numbers from the campaign are below:
- 4 million+ unique voters reached
- 82 million+ completed campaign ad views
- 8 million+ text messages sent
- $18 million total campaign spend
APP PAC President Terry Schilling released the following statement on the importance of the campaign:
“For years now, Democrats have pursued an extreme cultural agenda, injecting gender ideology into almost every area of our law and culture. Up until now, they have rarely been challenged on this unpopular record. But this election, that all changed.
“Over the last few months, voters across the country have been exposed to the true costs of Democrats’ radicalism: girls forced to change and shower with boys, women athletes who have lost sports titles to men, children whose healthy bodies were damaged as a result of the transgender medical industry, and families who lost loved ones due to the incompetence of our woke military leadership. These stories have had an incredible impact on this campaign, and Donald Trump and Republicans deserve a great deal of credit for focusing the race on these important issues.
“Regardless of the outcome tonight, Democrats have finally been forced to answer for their far-left policies in a serious way. And from now on, as long as they continue to support those policies, they should expect that it will come back to haunt them come election time. Republicans’ former ‘truce’ on cultural issues is officially over — we’re not going back.”
