First Liberty Institute announced on Wednesday that Hulu has reversed itself and accepted a Fort Worth, Texas church’s advertisement promoting its new weeknight church services.
“We are grateful to Hulu for its quick response to our demand letter and for accepting Hulen Street Church’s ad,” remarked Jeremy Dys, Senior Counsel at First Liberty Institute. “In the future, Hulu—and others in Big Tech—could avoid these kinds of conflicts by adopting advertising policies that do not discriminate against religious organizations, being transparent about its advertising policy, and applying it fairly.”
Hulen Street Church serves its local community in Fort Worth, Texas. Recognizing that a significant and growing number of people in the local area work on Sunday, like first responders, the church recently began hosting a new Thursday night service. To advertise its new service time, the church created a 22-second video ad in which Pastor Wes Hamilton extends a short invitation. The church successfully placed its ad through Facebook, Instagram, and Google Ads, but despite seeming to fit Hulu’s announced advertising policy, Hulu originally rejected the ad twice.
