This month, American Principles Project (APP) marked the official launch of its Big Family membership program with the goal of building a grassroots army of families to engage directly in politics. The program’s initial focus will be organizing families to fight back on issues such as the imposition of leftist critical race theory and gender ideology in schools and threats to childhood innocence posed by the proliferation of online pornography.
In an article today, Vice News interviewed APP President Terry Schilling for further details on the idea behind the initiative and what it hopes to achieve:
“There are 130 million families in America,” Schilling told VICE News. “That’s a lot of people. I don’t need all 130 million. I need a million signed up and engaged. And, if we can do that, we can have an impact on legislation, political races, campaigns and elections—you name it.”
The APP has emerged as the lead organization trying to rally suburban voters around the hot-button issues now animating the Republican Party, like how allowing the participation of trans girls in women’s sports and the teaching of concepts like critical race theory threatens their own children. And they’re doing it using former President Donald Trump’s playbook: Rather than rely on the corporate donors who shy away from these issues, they’re soliciting the $25 small donor.
The vision, he says, is to turn his organization into an “NRA for families,” spending eight figures in the midterms to back politicians who campaign on these issues and, more importantly, take down those politicians who don’t. The goal is to be not just a political action committee but a full-fledged membership organization that would invoke the same fear in politicians that the gun lobby has for a generation.
APP’s Big Family has also been covered by a number of other outlets since its launch, including: