A new Rasmussen Reports national phone and online survey shows 64 percent of American adults are shopping at Target at least occasionally, despite the company’s controversial push of the LGBTQ agenda.
Target’s stock fell 14 percent last month, which represented a loss of $10 billion. The company put out Pride-themed clothing for children.
Among adults who shop at Target at least occasionally, 35 percent said the controversy has made them less likely to shop at Target. Twenty-five percent said it makes them more likely to shop there.
Thirty-seven percent, however, said it has not made much difference in their shopping habits.
Forty-eight percent of regular Target shoppers, however, said businesses in general do too much to celebrate Pride Month. Seventeen percent said businesses don’t do enough.
Forty-two percent of unaffiliated voters said the recent Pride Month controversy makes them less likely to shop at Target. That’s a feeling shared by 47 percent of Republicans and 20 percent of Democrats.