Never Back Down Releases New Ad, ‘Once Upon a Time’

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Never Back Down is launching their fifth television ad, “Once Upon a Time” on Wednesday, June 21. The ad features Gov. DeSantis standing up against woke ideology infecting schools and corporations like Target and Disney. “We stand for the protection of our children,” Gov. DeSantis declares in the new ad. “We will fight those who seek to rob them of their innocence.”

The thirty-second spot will air in Iowa and South Carolina as part of a seven-figure ad buy. The ad follows the first four ads from Never Back Down, “Punching Back,” “Anthem,” “Steel,” and “Winner.”

Transcript of ‘Once Upon a Time’:




Once Upon a Time Disney films were for kids, not secret sexual content.


Target and Bud Light didn’t sell extreme liberal agendas, and schools taught the ABC’s, not CRT.


This isn’t a fairy tale. It’s a nightmare.


But one man stood up: Ron DeSantis.


Gov. Ron DeSantis:


We stand for the protection of our children.


We will fight those who seek to rob them of their innocence.


We will never ever surrender to the woke mob.

Author: Press Release


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