$10 million effort will target soft Dems, Independents in six states on left-wing cultural extremism

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On Monday, American Principles Project PAC (APP PAC) announced it would be spending $10 million in the 2022 midterm elections in at least six swing states, including Arizona, Illinois, Maine, Michigan, Nevada, and Wisconsin. APP PAC plans to engage in gubernatorial races, Senate races, and House races, highlighting Democrats’ support for policies such as sex-change procedures for children and obscene, sexualized content in schools.


As part of this announcement, APP PAC released its first ad targeting Michigan Gov. Gretchen Whitmer. The ad features excerpts from the controversial book “Gender Queer,” which is available as a “kids resource” in Michigan public libraries.




Narrator 1: “Let’s see what Gretchen Whitmer wants in your school.”


Narrator 2: “I can’t wait to have your **** in my mouth. I’m going to give you the ****job of your life. Then, I want you inside me.”


Narrator 1: “This is the kind of literature that Gretchen Whitmer wants your kids exposed to. Why does the governor want your kids exposed to this?”


APP PAC is also running similar ads targeting Illinois Gov. J.B. Pritzker, Maine Gov. Janet Mills, and Wisconsin Gov. Tony Evers.


APP PAC President Terry Schilling released the following statement:


“It’s bad enough that Democrats are destroying women’s sports. But now they’re going even further by sexualizing kids, pushing disgusting pornographic content on them in schools, and even forcing them into dangerous sex changes that cause permanent damage, including sterilization. Families are fed up with the insanity — and there will be a serious political price to pay for the Democrats in November.


“APP PAC has grown substantially in the last several years, and we’ve become much more sophisticated in our voter targeting strategy. Our ads are devastating to the Democrats. This ‘Gender Queer’ ad targeting four Democrat governors performed better than any ad we’ve ever tested in our consumer research panel modeling. In 2020, we spent nearly $6 million in several states. We will top $10 million this year – our most influential election cycle yet. We’re coming in big for families because we can’t afford to let these insane politicians continue to hurt our kids.”


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